April 1, 2008

RipCode Introduces Intelligent Transcoding Workflow Manager

RipCode Will Demonstrate New 0n-Demand Signaling Server as Part of Complete On-Demand Transcoding Solution at CTIA Wireless

Las Vegas, NV – April 1, 2008 – Ripcode, Inc. (www.ripcode.com), today introduced its new On-Demand Signaling Server, a sophisticated complement to its high performance video transcoding appliance. The On-Demand Signaling Server is designed to function as the intelligent network and workflow manager for multiple RipCode transcoding appliances. To address the transcoding needs of today’s new media Web 2.0 market – video search engines, social networking sites, studios, broadcasters or mobile content providers – the On-Demand Signaling Server provides customers with a video transcoding environment that fully optimizes the power of the RipCode transcode appliance. And, it’s built to integrate with RipCode’s Client Detection, Ad Selection/Insertion or third-party applications via an open, XML-based API to enhance RipCode’s overall On-Demand Transcoding solution.

RipCode’s On-Demand Signaling Server is a software application that runs on a Linux operating system and is packaged in a one rack unit general-purpose server. Advantages of the On-Demand Signaling Server include:

Load Balancing and Transcode Management – manages and controls on-demand transcoding operations and workflows, supporting a single or cluster of RipCode transcoding appliances; managing delivery of multiple simultaneous streams

Low Latency Delivery – notifies the RipCode transcoding appliance to immediately begin streaming or downloading a file once the first frame is transcoded

Content Distribution – once a transcode is complete, provides notification of file availability and stores content as cache for future distribution upon subsequent requests via HTTP

Application Integration – provides integration with a full set of RipCode on-demand transcoding or third-party applications via intuitive XML-based API

“RipCode’s new On-Demand Signaling Server is a significant value proposition to customers that need more than just a transcoding solution,” said Brendon Mills, RipCode CEO. “Today’s video content providers want to ensure the best possible user experience. The On-Demand Signaling Server gives our customers an intelligent way to manage their transcoding resources and integrate information from third-party applications into the transcode process for optimized video streaming and playback, content management, ad insertion and monetization.”

Designed to interface directly with a customer’s web services layer, the On-Demand Signaling Server provides back-end intelligence to route On-Demand transcode requests to available RipCode transcoding appliances, balancing the workload, managing video file cache systems and ensuring the On-Demand Transcoding application is always available by delivering failover and redundancy capabilities. And, through a patent-pending content caching technique, the On-Demand Signaling Server gives operators the ability to retain recently transcoded content in cache for subsequent requests. This enables another request for the same video to immediately be delivered to the user without re-transcoding.

RipCode’s On-Demand Transcoding solution transforms the process of re-purposing and delivering IP-based video content across multiple screens. Uniquely designed for high performance video processing, RipCode enables video content operators to significantly enhance their customer’s viewing experience. RipCode transforms video transcoding for companies operating in today’s new media, Web 2.0 market. Video transcoding with RipCode can replace between 10 – 20 general purpose transcode servers, resulting in significant data center, rack space and energy savings. It is not only energy efficient and eco-friendly, but can result in significant bottom line revenue savings.

Available now, the RipCode On-Demand Signaling Server base price starts at $18,000 USD.

Visit RipCode at CTIA Wireless in booth #4452 for a demonstration of RipCode’s On-Demand Transcoding solution for Internet and mobile video.

About Ripcode
Headquartered in Dallas, Texas, RipCode is the first company to address video transcoding as a true network appliance. Designed to process multiple concurrent, parallel transcode paths, RipCode significantly accelerates the re-purposing of mobile video, social networking video and studio-based productions. This consolidated, high concurrency processing enables RipCode to lower the physical barriers now restricting content from being viewed on multiple viewing mediums, supplant existing servers and reduce overall hardware, storage, and energy usage. RipCode products support file-to-file, stream-to-stream and an innovative On-Demand Transcoding for optimal flexibility in video delivery for Internet, mobile and IPTV.

Founded in 2005, RipCode is privately held and backed by leading venture capital firms including Hunt Ventures, Vesbridge Partners, El Dorado Ventures and ATA Ventures. For more information, visit www.ripcode.com.

http://www.ripcode.com/newsRelease.php?id=23

Contact:
Ripcode, Dallas
Jacqui Galow
Director, Marketing Communications
512-583-6947
jacqui.galow@ripcode.com